Social Marketing Case Study Example | Topics and Well Written Essays - 500 words

Social Marketing - Case Study Example One dealership employee shared the experience that it was not easy to persuade ATV riders who already practiced bad habits to stop them. Q8. Young ATV riders and particularly those of between 10 and 12 years of age were selected as the target audience. It was because the quantitative data and focus group participants identified them as having a dire need for safety messages. High rates of mortality and morbidity were experienced for children below 16 years. Q9. Goals are broader in scope than objectives and indicate general intentions that may not be measurable. Objectives are narrow in scope, concrete and measurable as they are set for particular tasks. Goals have a longer time frame while objectives are short term precise targets. Q11. Specific behavioral objectives: To ensure that the target audience knew how to handle an ATV, wore a helmet, ignored negative peer pressure, encouraged others to be safe, examined the driving environment, and enjoyed riding an ATV. Q13. Students distinctly remembered the following form the campaign; wearing proper riding gear and helmet, not riding on paved roads, not carrying a passenger while driving, driving the correct size machine, and others generally recalling that they should be safe. Q14. College-aged students were important in the formative research to help capture the actual experiences and beliefs of ATV riders to develop and implement an appropriate curriculum for the children. Kerry, B., Brandi N., and Maria B. (2012). Using Social Marketing Processes to Develop and Pilot-Test an Intervention for Pre-Teen All-Terrain Vehicle (ATV) Riders. Journal of Emergency Medicine, 60(4),

The World in my image Research Paper Example | Topics and Well Written Essays - 1500 words

The World in my image - Research Paper Example It is not for nothing then that there exist several international bodies, of which almost all countries of the world belong to one of them or the other. Because of the need to ensuring that national decisions made conform to international principles and standards, policy makers have a great deal of task to learn when it comes to meeting the said standards and principle in the formulation and implementation of national policies. It is for this reason that the need to study international systems to have a fairer idea of the present image of the international system should always be a priority to policy makers. In the present essay therefore, an academic perspective is given of the current world image when it comes to international systems. Such analysis of the current international system would influence decision making at the national and international levels for policy makers. Overview of the International System The term international system is greatly influenced by behaviorism in t hat the personal systems of human behavior have led to the various theories of international system, being organized into two major components or perspectives. These perspectives are foreign-policy perspective and international-system-analysis perspective (Britannica, 2012). Some of the key theories that make up the foreign policy perspective are how individual states are governed and categories. Under this, mention can be made of some key categorization of individual States such as democratic nations and dictatorship States. At the foreign policy level therefore, nations are better viewed as individual states that have the freedom to operate from very individualistic viewpoints without having to think about the need to conform of strict international standards (Gilpin, 2002). This is indeed where the subject of total sovereignty comes in. At the international system analysis perspective or level however, there are major theories that deals with how nations interact with each other. This perspective or level has been considered to be a major binding necessity as no individual nation can proof to be so independent that it would not need to interact with other nations in one way or the other to get basic social and economic support. At the international system analysis level, the capacities of individual nations are considered in the relations but the essential factor is that each nation is supposed to operate within a confined specification of regulations and conduct. Structure and nature of the contemporary international system According to Dessler et al (1997), the best description that can be given to the structure and nature of the international system is and â€Å"organization of units that emerges spontaneously from their interaction.† It could be seen that the description put forth by Dessler et al (1997) is directly rooted in the two perspectives of international system discussed earlier. This is because at the discrete level, States interact wit h themselves and as a result of their interactions, which are often influenced by the foreign policy perspective, an interaction is developed. Subsequently, the interaction gives birth to the international system analysis perspective and finally forms of the structure of the international system, which according to Waltz (2010), when formed â€Å"cannot be controlled by the discrete units from which it was first formed.† In effect, the structure of